We often hear about the importance of blog or content marketing for SEO purposes. As significant as great content is, the value of such great content can be wasted in generating better ranking results when the right SEO elements aren’t effectively implemented. To maximise the value of a blog article, whether onsite or away from one’s site, it’s worthwhile ensuring that certain SEO elements are in place.
Below, I’ve put together the SEO elements to consider and to ideally implement when blog writing. Having these aspects as part of content and implementation will invariably lead to better SEO results. Understandably, not every one of these aspects can be suitably included in every article and often will need to be weighed against other considerations. However, implementing as many of these aspects as possible where suitable to do so will go a long way to better rankings success.
So here is the checklist of what to include in writing blog articles for best SEO results.
Link to a targeted page
The blog article should have at least one link to a designated webpage of the site. This webpage should be a page that is related to the content of the article. If the article is one positioned offsite, the link will generally be to the home page or a blog post as such pages would usually be most natural to link to.
The higher the link in the content the better for SEO. This is not always suitable however. At times, particularly for an offsite blog article, links may most aptly be positioned at the bottom of an article as a means of attribution or as additional follow-on content piece to check out.
Suitable anchor text
The anchor text is the text that makes up a link. The anchor text of a link should be natural. But what is natural all depends on context. What may be natural to do in a club may not be so natural to do at the office. Context determines what is suitable behaviour. And in the world of SEO, understanding the context of a link is essential to then understanding what would be suitable as anchor text. A key understanding to foremostly determine is whether the link is to be on an onsite or offsite blog.
If the link is on an onsite blog then the link will be an internal link. It is usually natural for internal links to contain anchor text that directly speaks of a product or service (e.g electrical repairs, plumbing repairs, IT solutions etc). Having the keyword, or part of the keyword in the anchor text for internal onsite links therefore makes sense, is natural and is useful for SEO.
If the link is on an offsite blog then the link will be an external link. What is natural anchor text for a link on an offsite blog varies depending on circumstance and how the link is used in the content. Usually however, the most natural anchor text would be the brand name of a business, or a natural description of the source being linked to (e.g. click here for a comprehensive guide to fixing your broken kitchen sink), or the URL that is being linked to.
Proximate text around the link
Google also looks at the proximate text around a link. This is particularly the case for external links. Suitably including keywords for the targeted page the link is going to in the proximate text around the link is a good practice for SEO.
Also, for every blog post it is important to remember to include the following meta-tags and URL considerations upon implementation:
The title tag should be relevant to the article or contain suitable keywords so that someone typing in keywords will be effectively able to find the blog post.
An apt description that will encourage searchers to find the article will help people click through in search engines and read the article.
A URL that makes sense for the article and includes relevant keywords is also a worthwhile aspect to have in place.