There are many benefits to having a blog. A blog on one’s website can enable a site to obtain more traffic by being found in engines. Additionally, it can provide a higher degree of credibility, positioning a brand as a thought leader or industry expert. This post will cover the elements required to write blog posts in a way that allow them to rank effectively.
A Keyword-rich topic
Blogging to effectively rank begins with having targeted keyword topics in mind that people are interested in and searching for. It is then important to create blog articles then on such topics to maximise the potential reach to a website. There are several ways in which one can find good topics that potential customers may be interested in.
Ask your customers: Asking existing customers or clients the areas and topics in your industry that they want to find out more about can be an effective way of understanding what information they’re wanting. It is likely that the keyword-rich topics that they are wanting to find out more about are the same topics that other potential customers may also be wanting to know about.
Hear from your customers: Along a similar vein, there are many times when customers will ask questions. Noting these questions down is a good business practice, creating a blog post then to comprehensively answers these questions is an exceptional SEO exercise.
Find out what others online are asking about: There are others out there on various Q&A sites (e.g Yahoo Answers),blogs in your industry or social media (Twitter & LinkedIn especially) that would be asking good questions, which are representative of questions a large cross section of people may also be asking. Addressing questions using a blog post can allow your site to gain attention, credibility and brand exposure.
When you find good blog post topics, understand the keywords that you want to target in your blog posts. Using the Google Adwords Tool may help to determine the search volume of potential keywords and thereby confirm if they are good options to target. Using the Moz Keyword Ranking Tool (Free for a month) is a good way to also gauge the competiveness of a keyword and establish if it is thereby suitable to target. More competition means a much tougher task to get that keyword to rank effectively.
Ensure to have a keyword-rich title
The title tag of a webpage is one of the most important SEO elements. There are many that will write a creative and interesting title for their webpage, though we at Elite SEO recommend that it is best for SEO that your title tag is suitably keyword-rich, as oppose to extremely innovative. Understand what it is that potential readers and customers may be typing into search engines to obtain the information you have put together for your blog post. Then look to fashion these keywords suitably into the title tag of your blog post.
Create great content with the right SEO elements
Great SEO always involves great content. Blog posts with awesome content are destined to always outscore and trump blog posts without.
Write naturally and create value: For your blog posts we encourage that you write in a way that is completely natural and that is compelling to readers. This is the most crucial aspect of forming a blog post – it must be engaging and it must be valuable.
Look to lead with keywords and have some keywords suitably in the content: Where suitable and appropriate to do so, it is always a good idea to insert keywords into the content of your blog post, particularly at the start of a post in the first or second paragraphs. It should be reiterated though that the starting point of writing a good blog post is to write naturally, the second part is to look to sprinkle in keywords where it is appropriate to do so and where it does not interfere with the flow and value of information provided.
Make sure that you link your blog post page to a targeted webpage
Creating a blog post on your website enables the creation of a new webpage. And it is this new webpage that allows for a brand new and great spot to then put a link that channels value and authority to a targeted webpage of one’s site. For instance, if a person happens to be selling chocolate online and writes a great blog post about the elements that make a great chocolate, it would be best to have this new blog post link to the key webpage that is selling chocolate or some other suitable webpage that is targeted page for SEO purposes.
Link naturally: It is important to link naturally to a suitable page. If your blog post is on chocolate it makes sense to find a way to put a link on that blog post to a page that sells chocolate. However, linking to a page that sells coffee may be a bit more of a stretch and possibly unnatural. They key is to link naturally and in a way that make sense and that does not interfere or detract from the users reading experience. This is best for user-experience as well as for SEO.
Natural anchor text: The anchor text are the very words which are linked that when pressed take a user to another webpage. It is important to keep this anchor text as natural as possible. In yesteryears, it was common to put keywords targeted as the anchor text for links, however, in the aftermath of Google’s Penguin Algorithm update, this practice would not be recommended. Rather, what is highly encouraged is that the anchor text use be completely natural and ideally varied in its use on different webpages.
Text around your link: We would further recommend that the text around your link include keywords where possible. At Elite SEO, we encourage in the proximate positioning of keywords around links where suitable to do so. Google does look at links contextually, this means it likely analyses words around a link to determine what a link could mean. If you’re linking to a page selling chocolate and that you want to rank well for the keyword “buy chocolate online” on that targeted webpage, it would be a wise move to have the proximate text of that link include the keywords “buy chocolate online.”
Share your post on social media
A blog post with great content but that is never seen remains a dead blog post. To make blog posts come alive they must be seen and to effectively seen they must be shared. Social media is one of the best ways to share information to an audience.
Getting likes and comments: Getting likes and comments for blog posts shared will help the SEO-ability of a webpage. It will indicate to Google that this content is valuable and worthy of response. This will inevitably lift the authority of the blog post and give it more weight in SEO terms and allow it to appear higher in search ranking results.
Getting shares: When a post is shared or re-tweeted this allows a post to have far more outreach and exposure. Great content put in front of the right people inevitably gets shared. This allows more people to check out your blog post and subsequently like or comment on it.
Building your social audience: Great blog posts that are shared on social media also allow more people to engage with your brand and become followers on your social media networks. Amassing a broader social media network allows for your business to have a wider audience and influence, thereby maximising SEO value and improving search rankings to targeted keywords on a website.